About
Built by someone who's done it from the inside.
I’ve spent my career inside the rooms where digital transformation actually happens — and where it fails.
At Home Depot’s head office, my job was to help manufacturers sell more online. Brands like LG and Moen — real products, real supply chains, real margins. I saw up close that the manufacturers who won weren’t the ones with the biggest budgets. They were the ones with clean product data, functioning digital channels, and teams who knew how to run them.
At Mars Petcare, I’ve led transformation from the inside: opening a design agency, teaching the business how to sell on Amazon — listings, negotiations, net margin math — driving CDP and CRM adoption, building shared BI tools, automating processes, and now running the systems and knowledge management that make AI actually usable.
Forge Momentum exists because mid-size manufacturers and wholesalers deserve that same caliber of thinking — without the enterprise price tag or the strategy-deck theater. I build systems, I transfer capability, and I leave you owning everything.
Shubham Rai
Founder, Forge Momentum
Photo — to be added
The track record
A career spent where transformation actually happens.
RETAIL / MANUFACTURING
At Home Depot’s head office, accelerated the eCommerce performance of manufacturers like LG and Moen — from product content to channel strategy.
ENTERPRISE TRANSFORMATION
At Mars Petcare, drove digital transformation across eCommerce, Amazon enablement, CDP and CRM adoption, BI tooling, and process automation — now leading the systems and knowledge management that power AI enablement.
MARKETING ROOTS
Started in advertising agencies across healthcare and financial services — digital and traditional. Marketing isn’t a service line we bolted on; it’s where we come from.
In writing
The promises every engagement is built on.
Assessment before anything
We diagnose before we prescribe. If we’re not the right fit, we’ll tell you — and hand you recommendations you can use anyway.
Defined outcomes, in writing
Every engagement starts with measurable goals we both sign. Success is measured against them, not against activity.
You own everything
Every system, account, and document belongs to you. No lock-in, no proprietary black boxes, no hostage-taking.
No open-ended retainers
Engagements have an end date. We’re building your capability, not our recurring revenue.
Let's talk about your operation.
A 45-minute working session, not a sales call — and you keep the recommendations either way.